City College of San Francisco
Course Outline of Record
Course Status: Active
I. GENERAL DESCRIPTION
A. Approval Date February 2014
B. Effective Semester No Semester Provided
C. Department Broadcast Electronic Media Arts
D. Course Number BCST 115
E. Course Title Announcing and Performance
F. Course Outline Originator System Loaded
G. Department Chairperson Francine Podenski
H. Dean Douglas Bish
II. COURSE SPECIFICS
A. Hours
Lecture: 52.5
B. Units 3
C. Prerequisite None
    Corequisite None
    Pre/Corequisite None
    Advisory BCST 120
    Advisory Pre/Corequisite None
D. Course Justification This course gives students exposure to practices and techniques for on air media announcing and performance for radio, television, cable and webcast. This course is required in the multimedia journalism and radio news, production and performance certificates.
E. Field Trips No
F. Method of Grading Only Letter
G. Repeatability Course is not repeatable
III. CATALOG DESCRIPTION
Introduction to basic theory and practice in interpretation of copy, pronunciation, and announcer's duties for radio, television, cable and webcast. Study and practice of oral skills for effective communication of meaning in scripts, newscasts and commercial messages with emphasis on development of voice, articulation and pronunciation.
IV. STUDENT LEARNING OUTCOMES
Upon completion of this course, a student will be able to:
  1. Analyze and interpret written copy to reflect intended meaning
  2. Analyze the quality of speech and voice in media presentations
  3. Describe and analyze common vocal problems
  4. Describe and apply phonetic transcription and appropriate marks to written copy
  5. Illustrate and analyze common announcing and performance issues
  6. Describe and analyze proper use of media technology used in announcing
  7. Demonstrate and evaluate announcing and performance techniques for commonly used media formats.
  8. Describe general requirements for acquiring and maintaining a position as an announcer in the electronic media industry
V. CONTENTS
  1. General requirements for the media announcer
    1. Education and training
    2. Announcer's responsibilities
    3. Ethical guidelines for the announcer
  2. Principles of effective communication for the announcer
    1. Interpreting copy
      1. Identifying general meaning
      2. Stating specific purpose
      3. Identifying general mood and general changes in mood.
      4. Determining parts and structure
    2. Analyzing punctuation marks used in scripts
    3. Marking copy
    4. Verifying meaning and punctuation
    5. Reading scripts and copy out loud
      1. Conveying interest in the material
      2. Talking to the listener
      3. Sounding local
  3. Voice analysis and improvement
    1. Speech personality
    2. Voice analysis (pitch, volume, tempo, vitality, energy)
    3. Voice quality (resonance, breathing, breath exercises)
    4. Common voice problems (nasality, denasality, huskiness, excessive sibilance)
    5. Correcting common voice problems
  4. Pronunciation and articulation
    1. Regional variations
    2. Causes of mispronunciation
    3. Pronunciation (vowels, diphthongs, consonant sounds)
    4. Phonetic transcription
    5. Articulation
  5. American English usage
    1. Usage guidelines (age referents, jargon, vogue words, redundancies, cliches, Latin/Greek plurals)
    2. Non-standard expressions and usage (slang, solecisms, misused words, deliberate misuse of language)
    3. Improving vocabulary and pronunciation
    4. Analyzing regional accents.
  6. Media equipment commonly used by announcers
    1. Microphones (internal structure, pickup patterns, intended use, selection)
    2. The audio consoles
    3. The teleprompter
    4. Video camera (studio camera, field camera, smart phone video)
    5. Storage systems (audio and video)
    6. Virtual sets
  7. Performance
    1. Audience rapport
    2. Overcoming microphone and camera fright
    3. Microphone awareness
    4. Camera awareness (hitting the mark, on-camera movement, holding props, holding scripts, peripheral vision, clothing and makeup, working with cue cards and teleprompters in the studio and in the field)
    5. Instructions and cues (hand signals, taking levels, teamwork)
    6. Ad-lib announcing
    7. Evaluating performances
  8. Genres and formats
    1. Commercials and public service announcements
      1. Live on-air
      2. Voice overs
    2. Interview and talk programs
      1. Preparing for the interview
      2. Conducting the interview
        1. Radio talk show hosts
        2. Television and video interviews
    3. Radio and television news
      1. Radio (preparing for a shift & anchoring a newscast, live reporting in the field, actualities, wraps)
      2. Television/Video (reporting live from the field, reporting in the studio, the news anchor)
    4. Music announcing
      1. Radio formats
      2. Announcing styles
      3. The live event DJ
    5. Sports announcing
      1. Live and taped interviews
      2. Play by play during athletic events
      3. Sports reporting (television, radio and the web)
  9. Announcing careers
    1. Current labor market data
    2. The resume and demo portfolio
    3. Dressing for success
VI. INSTRUCTIONAL METHODOLOGY
  1. Assignments
    1. In-class activity: Mark up broadcast scripts and broadcast copy to indicate general meaning, specific purpose, general mood, changes in mood, parts, structure, phonetic transcription and pronunciation.
    2. In-class activity: Record (audio and video) and critique presentations and performances for radio, television, webcast, news, sports, commercials, public service announcements and other performances.
    3. In-class activity: Exercises to improve vocal quality, pronunciation and delivery.
    4. In-class activity: Demonstration and practice announcing with industry standard media production technology such as teleprompter, microphones and cameras.
    5. Out-of-class assignment: Short papers describing common announcing practice and evaluating technology commonly used by media announcers such as teleprompter, blue screen and camera and comparison of microphones and their applications for different announcing situations.
    6. Out-of-class assignment: Recorded interviews with professional media announcers
    7. Out-of-class assignment: Record (audio and video) and critique presentations and performances for radio, television, webcast, news, sports, commercials, public service announcements and other performances.
    8. Out-of-class assignment: Announcing for projects such as EATV Ch 27 & 75 interstitials, IDTV programs and packages, and KCSF radio news programs
  2. Evaluation
    1. Other: Midterm examination to evaluate script preparation, speech problems and their correction, performance preparation, proper use of microphones and announcing for the camera.
    2. Other: Final examination to evaluate announcing techniques for the camera and performing for commercials, public service announcements, interviews, news presentation, music announcing and sports announcing.
    3. Other: Portfolio project to demonstrate understanding of general requirements for acquiring a position as an announcer for the electronic media.
  3. Representative Textbooks and Other Instructional Materials
    1. Hyde, Stuart.. 2008. Television and Radio Announcing, 11th Ed. Houghton-Mifflin.
    2. Television and radio production facilities and equipment.
VII. TITLE 5 CLASSIFICATION
CREDIT/DEGREE APPLICABLE (meets all standards of Title 5. Section 55002(a))